Open lesson: bisociacion

“Bisociation” is the term coined by Arthur Koestler in 1964 to describe the inner workings of creativity. Building on Koestler’s insights, Trivioquadrivio has developed a comprehensive technique of great practical effectiveness, which provides access to behaviors and attitudes capable of guaranteeing results that remain inaccessible to those who, instead of learning to bisociate (recognizing the hidden and generative link that unites seemingly irreconcilable elements and phenomena), continue to rely solely on the ability to associate (putting together only things that resemble one another).

This lesson is aimed at young people, for whom bisociation represents a particularly fertile training opportunity.

45 minutes to understand how to bisociate.