UNESCO · Common Heritage

We are delighted to announce we joined Regione Lombardia for the event “UNESCO: Our Common Heritage” on May 18 2026.

We shared how “serious play” can be the key to lowering the barrier of abstraction. Using the LEGO® SERIOUS PLAY® methodology, we demonstrated how universal values can be transformed into concrete, shared practices that empower individuals and activate entire communities.

To protect a common heritage, we must first feel a sense of ownership over it. And there is no better way to truly “feel” an idea than to build it with your own hands.